Sales in the Metaverse: why they are essential and how to increase sales

According to preliminary estimates, the Metaverses will contribute at least $3 trillion to global GDP over the next ten years. Brands are now choosing not only websites and social networks but also come into the Metaverse sphere.

Why selling in the Metaverse is essential for business

Using the possibilities of the Metaverses, brands can significantly increase target audiences (CA) and profits. Moreover, income is quite capable of growing at times. It has been made possible by several defining factors that the Metaverses have at their disposal.

Metaverse’s customer base is growing exponentially. A prime example is the Metaverse Roblox. It has over 45 million daily active users. Due to the multi-million user base, which is constantly growing, brands can increase their target audience by order of magnitude.

Thanks to the Metaverses, brands will have almost direct access to their target audience. Studies show that in the next 2-3 years, consumers will spend at least a few hours in the Metaverse.

Through direct consumer access, brands can sell their products and services without intermediaries. You will not need to pay additional advertising to intermediaries. Sales are made quickly.

What Choose a metaverse for brand promotion

For carrying out brand sales in the Metaverses, it is necessary to define which ones clearly. The number of virtual platforms is constantly growing. Technological, voxel, game, and infrastructure Metaverses appear. Each of them has its characteristics and tools. Therefore, choosing the one that corresponds to the company’s activities is crucial.

For example, you need to look at what the user base of the Metaverse is. For instance, Highrise has a predominantly female user base (75%).

In addition, the age of the audience is from 19 to 27 years. And the Metaverse More than half of Roblox users are teenagers between 12 and 14.

You also need to pay attention to platform developers who could create an experience or content for the brand to then distribute it in the chosen Metaverse.

In addition, it is necessary to view the roadmap of the virtual platform to be aware of what changes are coming in the activities of the Metaverse. For example, you may need to adjust your sales strategy and switch to another platform.

How to build sales in the Metaverse

To build an effective sales strategy in virtual platforms, you should use the “test and learn” principle. Almost all platforms have tools for creators. With their help, you can produce content that advertises goods and services in a small amount. Next – collect information about how the platform’s target audience reacted, what kind of responses, and whether there was an increase in sales after the advertising campaign.

In addition, it is necessary to determine whether blockchain should be used or can be dispensed with. With the help of blockchain, a brand can create new products and sell already used ones more efficiently.

It is worth considering the issue and attraction of NFTs. It can apply to the most loyal customers who place orders constantly.

A good move is to enter into partnership agreements with the most famous users in the Metaverse. They will help to create a positive image and an exemplary reputation for the brand. 5-6 most influential and well-known users of the platform are enough for them to become promoters of goods promotion.

Conclusion

Thus, for sales in the Metaverses, it is essential first to decide where exactly to sell, which target audience, and use the “test and learn” principle. In addition, you should draw up agreements with influential users on the platform and know the developers’ plans for the future to adjust the sales strategy.

Since the number of Metaverses will grow, as well as the number of those who want to work and have fun in them, with a well-designed strategy, a brand can increase its target audience (TA) by several times as sales.

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